|Courtesy of burnetts.com|
Why am I sharing this with you, a writer who wants to connect with readers to sell your books? Because the most powerful online resource you can have to market yourself is an active, genuine, ideally long email list. The SmarterTools blog will convince you that email blows all other online communications ships out of the water. Here's the link to the comparison chart so you can see for yourself the power of email.
When you look at the chart, you'll see that email traffic outweighs Facebook and Twitter activity by 99.8%. It outweighs pageviews by 75%. In other words: there's no contest. If you want to build your writer's platform, the best thing you can do is build a genuine, unique-to-you email contact list. If you can get your readers to sign up for an email newsletter or give their email address as a part of their login on your website, you will be ahead of the game.
|First Contact by|
True, you have to make "first contact" with your readers before you can get their emails. But if you plan for your "first contact" to include a request to stay in touch with those readers by email, then as I said earlier, you'll be ahead of the game.
What do you think? Do you have a plan to stay in contact with readers after you've made first contact? Share your thoughts here.
Next Friday: Back to more on finding those readers in the first place.
Copyright (c) 2011 by Michele Chiappetta. All rights reserved.